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I'm Brittany

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About Me

My name is Brittany Krystle and I am a personal brand & growth expert with almost a decade of experience in personal brand strategy & content development.

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Photography

Branding

``Once you see what’s possible, you can’t unsee it.``

Every industry has its influencers - why shouldn't it be you?

The Beyond Influential Podcast
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Check Out the Latest Episodes

December 10, 2018

How to Use Style to Elevate Your Personal Brand & Business (#54 with Candace Hanna)
Podcast
Jasmine Star Brittany Krystle Beyond Influential Podcast

December 3, 2018

#53 Jasmine Star on Creative Entrepreneurship, Attracting Your Dream Clients & the Power of Social to Grow Your Business
Podcast
kerry swetmon brittany krystle beyond influential podcast

November 19, 2018

#52 7-Figure Business Facebook Ads Strategy & Creating System Envy with Kerry Swetmon
Podcast

``If you are looking for industry knowledge, insight, and education provided in a direct, honest, and tactical format from someone with a PROVEN TRACK RECORD OF SUCCESS you have found it.``

Brennan Decker

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@brittanykrystle
“Neat” and “organized” have never been used describe me. I pretty much always leave behind some evidence of where I’ve been, whether it’s crumbs or a half finished coffee... there have always been some details that I’m just fine with letting slide. . But I am CRAZY detail-oriented when it comes to personal branding. I don’t mean everything needs to be perfect, but for my own brand (and the way I teach it for others) - my content needs to be ME while also delivering value to YOU. I am constantly tweaking copy, trying new ways of explaining concepts at events or on the podcast so I can communicate even more effectively. I’m always testing what hits home. . Everything in the online and offline world is built on communication - getting across a message in the right way to the right people. You just need to adjust your message for the folks you’re speaking to. . Which brings me to Ep. 53 of the #beyondinfluentialpodcast where I chat with the lovely @jasminestar - a photographer and creative entrepreneur who has really been building an impressive online business. . One of the huge keys to her growth has been how SPECIFIC she is with who her dream client is. Take a listen to the level of DETAIL she uses to describe her ideal audience... it is exactly where every brand (personal or business) needs to be. 🎯 . We also chat about Jasmine’s business, her content creation process, IGTV, personal growth, masterminds and more! . LINK IN BIO
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TRUTH: Self awareness is NOT enough and it is NOT the final destination. It’s a starting point. . Self awareness is key when it comes to personal branding & business. You need it to do it right, but it’s not enough to guarantee success. It’s a huge piece, but it’s only part of the equation. . Being self aware also doesn’t mean you realize your own potential. . This is a situation I work through weekly with students when we strategize around goals. . Often, people unintentionally use their “self awareness” to limit themselves. They stick to what they think they are capable of or what is “safe” and “practical.” . They can’t (or don’t allow themselves to) fathom where they can actually go or where they’d rather be. . Bring truly self aware is actually an on-going cycle. (Spoiler: you’re never fully self aware). It’s asking yourself the hard questions, pushing outside your comfort zone, re-assessing, more questions, testing your limits some more... on repeat. It’s a moving target for life 🎯. . And the sooner you realize this, the sooner you’ll start to see new and bigger possibilities. . Don’t let who you think you are stop you from being who you actually want to be 🚀🚀🚀
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When you’re really working (and you have actual sh*t to do), it’s hard to be doing much talking. 🗣 . The entrepreneurs who have been impressing me the most recently with their business knowledge & grit have all been women. . This is a generalization, but it’s what I’m seeing: Men are more vocal talking about work, but women just GRIND. . I used to look up to almost exclusively male business figures and role models. . In the last year, that’s completely changed. . The businesses I find the most attractive now (and want to emulate in my own business) are mostly run by women. . There are women who aren’t “famous” (but they ARE influential) basically printing money and living their best lives while others are bragging about nonsense. Some of these women I know, some I “know of,” and all I hope to get know - I see you and respect what actual “hustle” looks like.
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A hard sell isn’t just a turnoff, it’s a dealbreaker. Hard pass. (I’m about to rant...🙅🏽‍♀️) . I have high standards - I need romancing first. I need to be intrigued. I need rapport. I should be wanting to know more. . It’s like an awful date I didn’t agree to go on. When did I say yes to this? Can’t this person tell I have zero interest? Did I accidentally give some indication I was interested?! Has this person even asked me anything about myself or what I need/ want?! What excuse can I use to end this... 🤔 . I go out of my way to remember every call or interaction that feels this way - so I never deal with that person again. Not only did they not sell me (and they never will) - I remember them for all the wrong reasons. . Treat sales exactly like dating - all the same rules apply: 👉🏽Make sure you have permission first (no one likes to be tricked into an unwanted date OR sales pitch) 👉🏽 Know their needs (do not assume!) 👉🏽 Be curious (& check in!) 👉🏽 Pay attention to obvious yes or no signals 👉🏽 Don’t be pushy, rude, arrogant, or desperate 👉🏽 Don’t make it about you (it’s about them) . ⭐️ And here’s the best way to improve your odds: BUILD A REAL RELATIONSHIP FIRST. It’s cliché for a reason - it works. Tried and true. (And if you don’t know how, the list above also covers that too.) ⭐️ . But maybe that’s only me...
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Is the 7-figure online business a myth?! Can you really make that much from online informational products?! . Yes, it’s possible. . It doesn’t happen overnight, but it’s doable with the right systems in place. . On Episode 52 of the #beyondinfluentialpodcast, I chat with Facebook Ads expert @kerrylove. Her agency, System Envy, specifically caters to select 7-figure online business owners...and she has a waitlist. (Oh, and she’s cool AF). . We cover: 👉🏽 Facebook + Instagram ad tips, best practices, & strategies 👉🏽 What differentiates the 7+ figure earners from the pack 👉🏽 What to look for when you’re hiring someone to do your ads and more! . Link in bio!
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