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#29 Tom Bilyeu on Building a Billion Dollar Business, Impact Theory & Escaping the Matrix

Tom Bilyeu Brittany Krystle Beyond Influential Podcast


Tom Bilyeu is the co-founder of 2014 Inc. 500 company Quest Nutrition — a unicorn startup valued at over $1 billion — and the co-founder and host of Impact Theory. Impact Theory’s mission is built around the creation of empowering media-based IP and the acceleration of mission-based businesses

Tom’s mission in life is to free people from The Matrix, but changing their limiting mindsets. How is he going to do this? By building Impact Theory into a Disney-sized machine. If any of that that sounds crazy to you, Tom takes a lot of pleasure in proving you wrong.

Tom regularly inspires audiences of entrepreneurs, change makers, and thought leaders through his weekly web show Impact Theory – where clips regularly go viral. A few notable pasts guests include Tim Ferriss, Seth Godin, Michael Strahan, and Gary Vaynerchuk. Tom currently reaches 100s of thousands of people through his social channels and it won’t be too long until it’s millions.

On this week’s Beyond Influential episode we cover:
  • -How Tom went from not having an entrepreneurial bone in his body to co-founding a billion dollar business
  • -Why his life’s mission is to free people from the Matrix
  • -Impact Theory: How he prepares for his interviews & what are the common themes among the most influential people he interviews
  • -How he’s approached building his content & personal brand (& more!)


[00:02:36] Intro

[00:04:01] Tom’s Background: Who he is & what he tells people he does… Tom’s genesis story

[00:09:40] Tom is not-so-entrepreneurial beginnings

[00:13:21] Tom’s shift out of remedial jobs

[00:16:19] Tom’s time at Awareness Technologies

[00:16:27] Money does not equal happiness – what wasn’t fulfilling

[00:20:18] We talk all things Quest Nutrition

[00:27:09] Tom’s mindset change – what triggered it

[00:32:35] So what do you attribute the success of Quest to? How did you guys get it to grow so quickly? Was it your belief system, the actual product, the marketing, the community, a combination of all of those things?

[00:36:01] Sales and marketing for Quest & Talking “Inside Quest” & Tom’s Exit – How are you approaching sales and marketing at that time?

[00:41:53] Tom’s Exit from Question & Creation of Impact Theory

[00:51:37] Current Team at Impact Theory

[00:51:40] Impact Theory: And do you have a vision in your mind for how big you want it to scale out to?

[00:51:51] The Matrix & how it changed Tom

[00:57:59] The show, Impact Theory. How do you decide who to interview?

 [00:58:13] Tom’s ideal audience: Who’s your audience in your mind? Who is your ideal person that you’re speaking to?

 [00:59:39] You’ve interviewed some of the most influential people that exist on this planet and across all industries. So what are themes that you are constantly seeing?

[01:01:58] So I know how crazy your preparation is beforehand, but do you mind giving the audience a little bit about how much goes into actually preparing for the interviews that you do?

[01:06:59] Tom’s stance on pivoting content direction?

[01:08:07] So what methods of distribution have been the most successful for you right now?

[01:09:26] Tom’s personal brand & Gary Vaynerchuk

[01:14:39] Talking Twitch

[01:17:50] Monetization & Getting to Disney levels 

[01:22:25] What do you think the secret to influence is?

[01:23:31] I know you’ve been influenced by writers and storytellers from certain comic books to Joseph Campbell’s mythology. What do you take away from all of those stories?

[01:25:25] How do you make sure that your content is hitting those storytelling points everyday?

 [01:27:22] More personal brand & content generation process

[01:29:49] Who else are you looking to when you actually do have time to consume content?

[01:31:10] Where you can find Tom


To connect with Tom Bilyeu:





Impact Theory Website

To connect with Brittany:

*Free download: Here are my Top 5 Tips for New Entrepreneurs based on the very real lessons I learned in my first year of business. It also includes a free Business Checklist for New Entrepreneurs that I made in partnership with my attorney Nico Becerra (Ep. #14).





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