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Do you know why you BUY? I 🖤 shopping, splurging, a good sale 🛍 ... and I LOVE the strategy and science behind it. ⁣ ⁣ Now when I buy I’m always thinking about what exactly grabbed my attention and the where, when, why and how I got to the point of committing to the purchase 💰💸⁣ ⁣ 𝐓𝐡𝐞𝐫𝐞 𝐢𝐬 𝐍𝐎 𝐦𝐚𝐫𝐤𝐞𝐭 𝐭𝐨𝐨 𝐬𝐚𝐭𝐮𝐫𝐚𝐭𝐞𝐝 𝐢𝐟 𝐲𝐨𝐮 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐜𝐨𝐫𝐫𝐞𝐜𝐭𝐥𝐲.⁣ ⁣ On Ep. 103 of @beyondinfluential Podcast, I had the honor of getting to do a very fun business expert roundtable in collaboration with @officedepot joined by @stacytuschl and @stephschwartz15 (moderated by @4letterwerd) ⁣ 👉🏽We give our best EASY marketing tips that work for ANY type of business.⁣💡📈 ⁣ We discuss different online and traditional brand tactics and strategies to really stand out and get holiday foot traffic in a time where every business on earth feels like it’s competing for your attention and wallet. ⁣ ⁣ ⛓ 𝘓𝘐𝘕𝘒 𝘐𝘕 𝘉𝘐𝘖 𝘵𝘰 𝘵𝘩𝘦 𝘦𝘱𝘪𝘴𝘰𝘥𝘦!👂🎧⁣ ⁣ *And if you’re a nerd like me and interested in knowing more about the science and psychology of selling, link in bio to the Beyond Influential Insiders*
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We were two minutes into our shoot when I heard buzzing...⁣⁣ Then I saw her face and she screamed... ⁣⁣ So then I touched my hand to my hair and I screamed... ⁣⁣ Then we both screamed... ⁣ And then I ran and hit the deck... Flailing to get that giant beetle out of my hair.⁣⁣ ⁣⁣ 🐜 🐛 🐝 🕷 ⁣⁣ ⁣⁣ We may have both completely lost our cool over a bug, but make no mistake, @lin_marty is a beast when it comes to business.⁣⁣ ⁣⁣ Lin and I have been collaborating on my #personalbrandphotography for the last 2 years and we have grown together with me and my brand. One of many reasons I ❤️ working with her is not only her creative vision, but she brings strong business insights based on her 16 years of corporate advertising experience.⁣⁣ ⁣⁣ She’s managed massive campaigns and millions of dollars for major brands such as Hyundai, Kia, Johnson & Johnson, Wells Fargo, Sony Theatrical, to name a few. She is also the co-founder of @agencylite , a marketing intelligence firm, AND she still freelances for past agency employers because she’s THAT good. ⁣⁣ ⁣⁣ On Ep 101 of #beyondinfluential, we dig into her agency 🧠 to learn what large brands are doing that you can apply even if you are just starting out!⁣ ⁣⁣ 𝗪𝐞 𝐜𝐨𝐯𝐞𝐫:⁣⁣ * How the most successful brands look at their content creation and advertising spends⁣⁣ * Why you shouldn’t always chase new social media trends (and when traditional media like TV, radio, or billboards might be best!⁣)⁣ * The biggest mistakes small businesses and entrepreneurs make when it comes to content⁣⁣ * What agencies have access to that most people aren’t aware of⁣⁣ * When you need an agency vs when you can do it yourself⁣⁣ * Where the influencer marketing is headed, and more!⁣⁣ ⁣⁣ *𝘈𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘩𝘰𝘸 𝘓𝘪𝘯 & 𝘐 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘣𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘴𝘤𝘦𝘯𝘦𝘴 𝘰𝘧 𝘮𝘺 𝘣𝘳𝘢𝘯𝘥 & 𝘩𝘰𝘸 𝘤𝘢𝘯 𝘶𝘴𝘦 𝘪𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳𝘴 - 𝘓𝘪𝘯 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘵𝘦𝘢𝘤𝘩𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘦 𝘉𝘦𝘺𝘰𝘯𝘥 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘵𝘪𝘢𝘭 𝘐𝘯𝘴𝘪𝘥𝘦𝘳𝘴 𝘮𝘦𝘮𝘣𝘦𝘳𝘴𝘩𝘪𝘱 🔥⁣⁣ ⁣⁣ 𝐋𝐈𝐍𝐊 𝐈𝐍 𝐁𝐈𝐎 𝐭𝐨 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 & 𝐭𝐡𝐞 𝐢𝐧𝐬𝐢𝐝𝐞𝐫𝐬!⁣
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🚨Save alert 🚨 𝐓𝐡𝐢𝐬 𝐟𝐨𝐫𝐦𝐮𝐥𝐚 𝐠𝐨𝐞𝐬 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲 𝐩𝐞𝐫𝐜𝐞𝐢𝐯𝐞𝐝 “𝐝𝐢𝐬𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞” 👇🏽⁣⁣ ⁣⁣⁣ Shift your perspective⁣⁣⁣ ➕⁣⁣⁣ Own what you bring to the table⁣⁣⁣ = ⁣⁣⁣ Open your own doors🚪
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What’s the last thing you splurged on that was completely worth it?⁣⁣ ⁣⁣ Got the rest of our wedding photos... ⁣⁣ Worth. Every. Penny. ⁣⁣ ⁣⁣
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𝐍𝐨 𝐨𝐧𝐞’𝐬 𝐰𝐨𝐫𝐝 𝐢𝐬 𝐠𝐨𝐬𝐩𝐞𝐥. 👇🏽⁣ ⁣ Please do not let those with large platforms shame you into not doing what works for you (or not trying something that might). ⁣ I don’t care how respected someone is... industry leaders in the same field disagree all the time.⁣ ⁣ 👉🏽 Do your own homework. ⁣ 👉🏽Question everything you hear.⁣ 👉🏽Ask yourself why someone might think a certain way or be pushing a certain agenda⁣ ⁣ No one’s content is always going to be “right” when it comes to YOU. No advice is one size fits all. ⁣ ⁣ With the race to pump out content, I’ve seen more and more adults being careless with their words.⁣ ⁣ That’s not empowering - it’s a disservice. ⁣ ⁣ If you have a platform, you know your words have power - choose them wisely (and really consider who is taking your content to heart. You might be hurting more than you’re helping).
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