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Most people are NOT doing what they want: in their careers, in their businesses, in their lives… Let’s figure out: ”What’s stopping you from hitting your next level?”
![“How do I convince Person X of the value of my product or service?”
.
This is one of the most common questions I get asked and the answer is usually a hard one for most people to stomach...
👇🏽
You don’t.
.
If you are constantly needing to justify your offering to people who are not interested and don’t see the benefits, I already know how your business is doing... and it’s not a “marketing” issue.
.
I remember my former boss Garyvee used to say it and it’s something I find myself saying ALL THE TIME and I live by, “I don’t sell the unsellable.”
.
So then what should you do?
👉🏽CREATE PROOF: If your product or service is so great, get those case studies, testimonials, and real world RESULTS. Lead by example.
👉🏽DO YOUR HOMEWORK: it’s amazing how much you can learn about pain points from some light cyberstalking (ie. Public social media). People give away so much free insight if you look.
👉🏽TALK TO THEM & LISTEN: if you’re working too hard to sell, it’s more likely an issue with the product / market fit (not your content or marketing)- Put your ego to the side and open your ears (I don’t waste time on those who aren’t ready to hear my message.)
👇🏽
If you actually do these things, you’ll be able to make the changes necessary so your marketing & branding is ON POINT.
.
[For more tips on your brand clarity & business strategy, sign up for updates at brittanykrystle.com. I have some fun content in the works at 🙌🏽 ]](http://scontent-atl3-1.cdninstagram.com/vp/170bf25a64cd68c1479a711ebf17fd70/5D8A7D86/t51.2885-15/sh0.08/e35/s640x640/64509372_2336603209943001_7566268432328874525_n.jpg?_nc_ht=scontent-atl3-1.cdninstagram.com "“How do I convince Person X of the value of my product or service?”
.
This is one of the most common questions I get asked and the answer is usually a hard one for most people to stomach...
👇🏽
You don’t.
.
If you are constantly needing to justify your offering to people who are not interested and don’t see the benefits, I already know how your business is doing... and it’s not a “marketing” issue.
.
I remember my former boss Garyvee used to say it and it’s something I find myself saying ALL THE TIME and I live by, “I don’t sell the unsellable.”
.
So then what should you do?
👉🏽CREATE PROOF: If your product or service is so great, get those case studies, testimonials, and real world RESULTS. Lead by example.
👉🏽DO YOUR HOMEWORK: it’s amazing how much you can learn about pain points from some light cyberstalking (ie. Public social media). People give away so much free insight if you look.
👉🏽TALK TO THEM & LISTEN: if you’re working too hard to sell, it’s more likely an issue with the product / market fit (not your content or marketing)- Put your ego to the side and open your ears (I don’t waste time on those who aren’t ready to hear my message.)
👇🏽
If you actually do these things, you’ll be able to make the changes necessary so your marketing & branding is ON POINT.
.
[For more tips on your brand clarity & business strategy, sign up for updates at brittanykrystle.com. I have some fun content in the works at 🙌🏽 ]")
