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Ivirlei Brookes on Reinventing Yourself, Going Viral, and Staying True to Your Vision

Ivirlei Brookes

Are you prepared for the success you say you want?  Going viral is something a lot of entrepreneurs wish for, but when it actually happens, they aren’t prepared for the potential highs and lows that come with it.

Even if you have been working for years as a pro in your industry, virality and extreme audience growth overnight can bring with it unforeseen challenges (but also opportunities!).

And speaking of virality, what if you go viral for something not directly related to your business?

Ivirlei Brookes on Reinventing Yourself, Going Viral, and Staying True to Your Vision

Success is not linear and you have to write your own story. So on this week’s episode of Beyond Influential, I sit down with Ivirlei Brookes, who has reinvented herself several times over her career and continues to evolve. She has been everything from a Hitch-style dating coach to starting her own magazine and is now a mindset coach and mentor for female creative entrepreneurs.  

Ivirlei Brookes received massive attention from the media, as well as celebrities and influencers, after her emotional and informational Instagram Live video, White Women who Truly Want to Help: Here’s How, went viral in June after the murder of George Floyd. However, while this video has brought a lot of attention to her brand, her business is not built around anti-racism education. We also talk about how she has focused on staying true to herself. And her vision for her brand and business in the face of increased visibility.

We discuss the importance of staying true to your brand and not letting other people’s expectations define you. As well as reinventing oneself, and also redirecting the conversation in a way that serves your community. 

On Ep. 137, we cover:

  • Why you shouldn’t be afraid to reinvent yourself
  • Breaking through the limiting beliefs that are holding you back
  • Valuing your work and charging what you’re worth
  • Unexpected outcomes of virality: the good, the bad, and the ugly
  • Why self-awareness and staying true to yourself is critical to finding success
  • Developing a healthy mindset: tips to get started, and more!



Ivirlei’s Book Recommendation

Ivirlei's Book Recommendation

If you want to get started on mindset work but you don’t know where to start, check out Ivirlei’s book recommendation, You Are a Badass by Jen Sincero. This book will also help you start identifying and addressing thought patterns that may be holding you back from the success you want.

Other Helpful Links:

Use these FREE 11 Journal Prompts to Break Through Your Self-Limiting Beliefs and Uplevel Your Brand & Business

Check out my favorite journaling tools right here!

Ivirlei’s Book Recommendation, You Are a Badass by Jen Sincero

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way!

Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode!

To connect with Ivirlei:

Website | Ivirlei’s Instagram | Mavenelle Instagram | Ivirlei’s Viral Video

 To connect with me, Brittany Krystle:

Instagram | Twitter | LinkedIn | Facebook | Pinterest


*Full disclosure: The links to the book and journaling tools are affiliate links that take you to I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

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