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Kelsey Formost on Writing Authentic Copy That Grows Your Business & Makes Sales

Kelsey Formost

***Enjoy this episode? Kelsey’s Copy Class is open for a very limited time—it closes on February 1st at midnight PST! Click here for details.***


We’ve all been there…when the words just aren’t coming to you.

You’re staring at the blinking cursor in a word doc…
Drawing a blank in an empty caption box…
Or maybe hitting “compose message” with good intentions but no good ideas for what to put in an email to your list…

Copywriting is a necessary skill no matter what you do for a living. Whether you’re building your personal brand, writing social media captions, updating your website, growing your email list, writing a sales page, you can’t avoid it. Great copy can build trust, deliver value, help you connect with your audience, and encourage them to take action. Copy can do the selling for you.

But writing copy for your personal brand and business can be a struggle if you don’t know how to deliver the right message to the right people strategically (or if you’re just intimidated by writing in general). The more comfortable you can get at communicating and developing your own authentic voice, the more you can create what you want on your own terms, which is why I’m excited to introduce you to my guest this week, copywriting expert Kelsey Formost. 

Kelsey Formost on Writing Authentic Copy That Grows Your Business & Makes Sales

In this conversation we go beyond the surface-level explanation of what copy is and why it matters, and really go deep on the tactics and strategies behind creating copy that converts. If you’re struggling to write to your audience or you’ve been procrastinating on starting your email list, this episode is full of actionable tips on how to write compelling emails, headlines, taglines, and subject lines people actually open, just for starters.

On Ep. 135, we cover:

  • How brand clarity + copy build the trust that helps you sell your products
  • Kelsey’s entrepreneurial journey & how she turned a breakdown into a breakthrough
  • Overcoming discouragement and obstacles when scaling your business
  • Why email is not dead: Writing an authentic welcome sequence that grows your list 
  • How to ideate & create the right freebies for your business 
  • Tactical tips for headlines, titles, taglines and subject lines & more!




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Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode!

Other Helpful Links:

Ready for Step #1 in building a personal brand that grows your business? Check out The Clarity Course!

Kelsey’s Freebies:

How to Start & Grow an Email List

3 Copy Secrets to 3x Profits

How to Write an Effective Instagram Bio

Kelsey’s Paid Products I Recommend: 

**USE THE CODE BRITTANY10 for 10% off Kelsey’s paid products!**

The Copy Class: Kelsey’s signature course on how to write words that sell (even if you’re not “a writer”)! 

Subject Line Generator: Over 100+ proven fill-in-the-blank subject lines (with real-world examples) organized into easy-to-understand categories that will help you stop fretting over those pesky 50 characters & start increasing your open rates! 

The Welcome Sequence: Kelsey’s proven “high five” email welcome sequence based on years of research that nurtures your new subscribers right out of the gate so they immediately feel like they know you, like you, and trust you enough to buy from you. 

The Launch Sequence: Take the pressure off your next launch: These 10 (!!) proven, written-for-you emails are specially designed to make your next offer, product, course, or program launch easy & profitable! Kelsey covers BOTH open-and-close carts and evergreen offers. 

To connect with Kelsey:

Website | Instagram

To connect with me, Brittany Krystle:

InstagramTwitter | LinkedIn | Facebook | Pinterest


*Full disclosure: Some of Kelsey’s links are affiliate links. I may receive compensation (at no extra cost to you) should you choose to purchase one of her products. Thank you in advance (I appreciate you!).