The LinkedIn Laws
Detailed Course Breakdown
Some of you use LinkedIn, but are ready to take it to the next level and some of you need to reset your password because it’s been so long, either way – I got you!
We can’t build if you don’t have a solid foundation.
Having the right mindset & knowing your “why” are critical to your success in anything and it’s no different when it comes to approaching brand building on LinkedIn.
My style is direct and in Week 1, I am addressing any excuses you might make upfront. We will cover not only why you need to be building your personal brand and why LinkedIn is the place to do it, but I will walk you through the common excuses and concerns (imposter syndrome, anyone?) that pop up when you truly start branding yourself publicly (and what to tell yourself when they do!).
Bonus: I also have a 5 Day LinkedIn Challenge for you! This week is NOT about perfect strategy or optimized content – I want you to get familiar (or re-familiar) with LinkedIn.
Whether you’re running a billion dollar company or you’re dreaming of starting one, everyone starts here. You need clarity not only to go after what you want, but also for the right people & opportunities to find you.
In Week 2, we are going to get CLEAR on your brand on LinkedIn. I will walk you through exercises that will help you get clear on your brand positioning, your goals, and your ideal content consumer on the platform. Then, we will walk through what’s actually important in your LinkedIn profile and how to optimize it.
After this week, no one should be confused as to what your value is & why they would want to connect with you.
Creating content is usually the most daunting part for people and I am going to make this as easy for you as possible.
In week 3, we will be talking all things LinkedIn content! From the content types available on LinkedIn & best practices to which topics perform best on LinkedIn and why, I will help you figure out the best content to create for your brand. I will run you through the important questions to ask yourself before posting & what not to post.
After this week, you’ll never have to think, “What do I make content about?” – I’ll show you how I never run out of content ideas!
This is the #1 key to getting what you want on LinkedIn. Guess what? You can actually grow your influence on LinkedIn without posting any content! This is a HUGE deal and I will show you how it works.
LinkedIn really is the quality over quantity – In Week 4, I will show you how to attract & build an authentic community. We will cover the different ways to engage on LinkedIn (& best practices!), the algorithm, and how to approach this process strategically.
On top of the teaching modules, you’ll also be getting exclusive access to a members only Facebook group. Your network really is invaluable. Having a like-minded support system has been so valuable in my business that I wanted to make sure I provided a place for that kind of engagement. I’ll be jumping in with updates, answering questions and checking in on your progress, but this is a place where you can engage, connect & get insights from each other. The very people you are trying to reach on LinkedIn, might also be in this group, so use each other as a resource!