Welcome to The LinkedIn Laws: The Proven Strategy to Generate Real World Influence & Results That Matter!
This course is your step-by-step blueprint to building a brand on LinkedIn that gets you what you really want professionally.
LinkedIn (Yes, LinkedIn) is now the #1 place to grow your personal brand faster (& with less effort!) than anywhere else online.
I’ll walk .you through the exact process I use to get results – everything from high-quality clients, customers, & referrals to speaking engagements, brand deals, PR, & more!
(Oh, did I mention it takes me less than one hour a week?!)
HERE’S THE DEAL
A FREE platform with friendlier algorithms, less competition, low pressure content creation, AND access to the right people (ie. decision makers & action takers) who can actually move the needle for your brand & business?!
Influence is not luck, it’s strategy. It doesn’t matter what you do professionally (or want to do) – I’ll show you how to build a personal brand on LinkedIn that positions you clearly (and confidently!), attracts the right audience & . opportunities, grows your influence, and generates the results that matter to you!
I know you don’t have time to waste, so I designed The LinkedIn Laws to get you up running QUICKLY. This course is broken out into “4 Weeks,” but you can go at your own pace (it can be done in a weekend if that’s how you roll!).
You’ll receive lifetime access (you can revisit the lessons and exercises as your brand evolves!) and any additional updates that are added for the life of the course!
Week One is all about setting the stage for your success on LinkedIn!
We can’t build if you don’t have a solid foundation.
Having the right mindset & knowing your “why” are critical to your success in anything and it’s no different when it comes to approaching brand building on LinkedIn.We’ll be taking a look at the bigger picture and the core concepts you need to have in minds before we really dig into your brand.
We will cover not only why you need to be building your personal brand and why LinkedIn is the place to do it, but I will walk you through the common excuses and concerns (imposter syndrome, anyone?!) that pop up when you truly start branding yourself (and what to tell yourself when they do!).
This is where the real magic starts to happen! Whether you’re running a billion dollar company or you’re dreaming of starting one, everyone starts here. You need clarity not only to go after what you want, but also for the right people & opportunities to find you.
In Week 2, we are going to get CLEAR (and confident!) on your brand on LinkedIn. I will walk you through exercises that will help you get clear on your brand positioning, your goals, your ideal content consumer, and more!
Next, we will walk through how to communicate that clarity in your LinkedIn profile (best practices to brand positioning) so you not only attract the right audience & opportunities, but also make your outreach more effective!
After this week, no one should be confused as to who you are, what your value add is & why they would want to connect with you.
Content creation does not need to be scary! I’m going to make creating consistent content on LinkedIn as easy as possible for you.
In Week 3, we will be talking all things LinkedIn content! From the content types available on LinkedIn & best practices to which topics perform best on LinkedIn and why, I will help you figure out the best content to create for your brand. I will run you through the important questions to ask yourself before posting, what not to post and tons of examples!
After this week, you not only . have a content strategy tailored for your brand, but you’ll never have to wonder, “What do I make content about?” – because I’ll show you how to never run out of content ideas again!
This is the #1 key to getting what you want on LinkedIn! Guess what??? You can actually grow your influence on LinkedIn without posting any content! This is a HUGE deal and I will show you how it works.
In Week 4, I will show you how to strategically attract & build an authentic community. We will cover the different ways to connect & engage on LinkedIn (& best practices!) and how to approach this entire process strategically to get maximum results. We’ll also cover LinkedIn Groups, LinkedIn Search, the algorithm and more!
On top of the teaching modules, you’ll also be getting exclusive access to a members only Facebook group. Your network really is invaluable. This is a place where you can engage, connect & get insights from each other. The people you are trying to reach on LinkedIn might already be in this group (or they might know the people you want to reach), so use each other as a resource!
Aaaaannnnnndddd I’ve included 10+ BONUSES to make sure you get what you want out of LinkedIn and grow your brand the right way!
For people who want even MORE LinkedIn details, I’ve created a series of advanced “growth bonuses” that include lessons on hashtags & mentions, the algorithm & virality, engagement pods, analytics & more!
I’ve also included several BONUS worksheets & exercises that help you do everything from niche down (for the multi-passionate entrepreneur!) to think bigger about your influence. I’ll also give you peek a behind the scenes by sharing with you “My Native Video Recommended Equipment & Apps.”
I’ve also included my “Never Run Out of Content Ideas Worksheet” – this is MONEY (and one of my favorite bonuses) because you’ll never be able to say you don’t have content ideas again!