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#41 Q&A: Brittany Krystle on Instagram’s Follow Unfollow Method, “Free” Content & the #AskGaryVee Book Launch Strategy

brittany krystle beyond influential podcast on Instagram Follow Unfollow Method

I get a good amount of questions related to personal branding, entrepreneurship, content and growth strategies that I thought it was time for a solo episode! I love doing these Q&A’s so please feel free to send me your questions.


1:37: Question 1: Hey Brittany, I’d like to get your opinion on this – I have a consulting business where I consult for businesses and personal brands based on content marketing and I’m debating whether or not it’s a smart move to hire as a first employee a full-time content creator for myself to spread the word on what I do. My thinking is that if I can show people by example (à la Garyvee) people would be sold way faster. Would love your input on this.

5:38: Question 2: Is it unethical to use Instagram growth tools & automated software?

9:51: Question 3: Does follow/ unfollow work?

13:18: Question 4: Do you care who unfollows you?

15:57: Question 5: What’s your stance on free content vs. paywalling?

18:36: Question 6: For those who are in the employee space and not leaving soon, do you have any personal branding tips?

21:34: Question 7: Why do most podcasters push their audience to iTunes?

22:48: Question 8: I know you help Gary with the #AskGaryVee book launch – I’d love to know what you did and best practices you uncovered.


For those who don’t know, I’ve been hot on building brand on LinkedIn for pretty much every industry. If you haven’t been on LinkedIn in a while or if you just haven’t updated your profile, I created a free checklist to make sure you’re up to date and answering the right questions with your LinkedIn bio. You can get it at

If you’d like your questions answered on a future episode, the next round will be sourced from my email list & from iTunes reviews. If you haven’t already, head to to sign up for my email list OR you can leave me a review on iTunes and include your question.

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